Highlights and Accomplishments

• Recipient of the Venture for Canada x RBC Future Launch Fellowship (2018)


• Member of the Board of Directors of Mount Saint Vincent University's Alum Association


• Top 3 in Halifax Partnership Game Changers: Pitch It! Competition 2018


• Helped execute three marketing launches during tenure at Manifold


• First Venture for Canada Fellow (2017 cohort, ~3% acceptance rate) to have graduated from Mount Saint Vincent University and hail from Sint Maarten (Dutch Caribbean)


• Advocate and promotional volunteer of Halifax Partnership’s Game Changer program


• Recipient of Mount Saint Vincent University’s 2016 Alumnae Students’ Union Leadership Award, which recognizes outstanding leadership and contribution.

Work Experience

Innovacorp, Program Coordinator
April 2018 - Present

Charcoal Marketing, Project Management and Content Consultant (Contract)
March - April 2018

Venture for Canada, Recruitment Specialist (Contract)
January – March 2018

• Support Fellow recruitment efforts within Atlantic Canada through coordinating volunteers, posting job advertisements, running digital marketing campaigns, and visiting post-secondary institutions.


• Create and distribute marketing materials for promoting the Fellowship program.


• Support as needed with Atlantic Canada program logistics


• Assist with organizing Fellow webinars and Fellow promotional profiles in Atlantic Canada


• Help coordinate special events in NS and NB


• Assist with training sessions for Atlantic Canada


• Order recruitment supplies and assist with general admissions emails


• Update Partner Startup lists and conduct research on new companies

Manifold.co, Marketing Associate
February – October 2017

• Managed and participated in online and offline event sponsorship, including contacting event organizers, collaborating with team for needed promotions (social media, price promotions, etc) and shipping needed equipment and collateral material


• Helped promote three product launches (JawsDB, Manifold Beta, Manifold General Access) on Product Hunt and other media, including social media, digital advertising, word-of-mouth promotions and influencer relations


• Executed and experimented with multiple marketing distribution tactics, including email, display and search advertising, to build early demand generation for first marketplace partner, JawsDB


• Produced, copywrote and edited a steady stream of compelling content on Manifold’s blog, newsletters, landing pages, Medium blog and Twitch video platform


• Built and maintained influencer relations to accompany promotional sponsorship and early brand advocacy


• Coordinated shipping and design of collateral material, including signage, t-shirts and office supplies

RBC Royal Bank of Canada, Client Advisor (Part-time)
September 2016 – February 2017

• Upheld excellent customer service through problem solving and proactive assistance


• Referred multiple clients to respective advisors to further help meet client financial goals and inquiries, including accounts, credit cards and mortgages


• Helped manage the logistics of branch cash and transaction needs

Halifax Colour Festival, Sales & Marketing Coordinator
July – September 2016

• Executed word of mouth promotions


• Promoted event through social media (posts, promotions, graphics, integration)


• Provided vocals for radio advertisement in Spanish


• Prospected and contacted over 100 leads for sponsoring the 2016 Halifax Colour Festival


• Brainstormed multiple promotional and sales ideas with team


• MCd the event

Diamonds International, Sint Maarten, Marketing Intern
May - August 2015

• Developed, pitched internally, and implemented new sales promotions, including a jewellery lottery that attracted traffic to jewellery retail stores


• Assisted in development of multiple audio sales promotion pitches


• Ensured quality control of sales promotions by liaising with promotional partners


• Supervised 3 employees in coordinating jewellery lottery cards


• Researched, analyzed and reported marketing statistics and success on several sales promotions to management over 12 weeks


• Contacted and authorized/contracted technicians to alter, fix and/or improve media facilities on promotional water ferries

Relevant Volunteer Experience

Fusion Halifax, Co-Project Leader of Immigration & Diversity Action Team
December 2016 – September 2017

• Devised and solidified major project ideas with fellow project leaders, including the Action Team Director


• Helped lead, motivate and delegate tasks to a team of over 30 volunteers to work on multiple projects, including the Fusion Inclusion Festival


• Contributed strategically and tactically to discussions and decisions regarding the Fusion Inclusion Festival, including assisting logistics, marketing and other teams


• Helped launch social media presence of and and promote Piece of the East


• Promoted projects through events, word-of-mouth marketing and social media


• Led social media content for Fusion Inclusion Festival

Junior Achievement, Company Program Advisor
October 2016 - April 2017

Fusion Halifax, Volunteer, Immigration and Diversity Action Team
September – December 2016

Tenfed, Promotional Volunteer
July 2016

• Used social media and word-of-mouth to raise awareness and maximize sales

MSVU Student Ambassadors, Student Ambassador
2015-2016

• Provided prospective university students with campus tours, always being friendly and attentive to questions


• Assisted in organizing and implementing campus events and promotions to engage prospective students

MSVU Business & Tourism Society, VP Marketing & Communications
2015-2016

• Acted as liaison between Business and Tourism Society and MSVU professors, students and stakeholders, including MSVU marketing and administrative staff and other societies


• Applied word of mouth and social media marketing, including informational posts, video teasers and broadcast messages to create awareness about student activities


• Sold tickets and other items for fundraisers in a persuasive and efficient manner

Mount Saint Vincent University, TEDxMSVU Volunteer
2015, 2016

• Liaised with speakers and team to ensure operational needs were met

Graduation Committee Member, University of St. Martin Graduation
2014

• Organized and executed graduation committee activities and logistics, including media, financial information, e-mails and rehearsals


• Acted as the liaison between the University and students to create graduation activities

Board Member-Treasurer, University of St. Martin Ambassadors
2013-2014

• Acted as President when needed


• Evaluated Student Ambassador applicants and motivated members to achieve objectives


• Improved Student Ambassador organizational chart for succession planning


• Planned and supervised community-based fundraisers


• Negotiated with University of St. Martin to develop and sustain budget and expenditures


• Managed inventory purchases, cash and credit of Student Ambassador group

Student Ambassador Pledge - University of St. Martin Ambassadors
2013

• Delivered presentations to new Student Ambassador members as well as to new students about the Student Ambassadors’ role and activities


• Advised and monitored fundraising and event revenues, expenses, inventory and budgets


• Assisted during student orientation, graduation and externally housed college lectures

Education & Personal Development

• Fellow, Venture for Canada, December 2016 - Current


• Google Analytics for Beginners, February 2018


• General Assembly JavaScript Circuit, January 2018


• HubSpot Academy Inbound Marketing, March 2017


• Google Analytics Individual Qualification, September 2016


• Bachelor of Business Administration, Marketing, September 2014 - May 2016
  Mount Saint Vincent University


• Graduated with Distinction and First Class Honours, GPA 4.16 (May 2016)


• Alumnae Association/MSVUSU Leadership Award (April 2016)


• International Student of the Year Award (March 2016)


• Dean’s List (2015/2016)


• John Dewey Squires Memorial Endowed Scholarship (October 2015)


• Outstanding Contribution to Residence Award (March 2015)


• Associate’s Degree of Arts in Business Management, August 2012 – May 2014, University of St. Martin with Honors


• Recipient of President’s Award & Dean’s Award